The Winner
Once the votes were in, there was a clear winner: The Cold Dog. We partnered with ice cream maker PopBar to make it a reality.
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Recognition
Named one of the best food marketing stunts of the year by CNN
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Results
3,400% increase in brand engagement on Instagram
1.4 billion earned impressions
appeared in 1,869 publications
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Featured In
Adweek Marketing Morsels, Adage Top 5, Creative Review, Hypebeast, CNN, NowThis, Delish, Today, Business Wire,
New York Post, Food Network, The Takeout, ABC, Thrillist, USA Today, and more.
This stunt was verified as real by Snopes.
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My role
Creative Lead. Production.
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Team
CCO: Julia Neumann
GCD: Jeph Burton and Hunter Hampton
CD: Melusi Mhlungu
Senior Creatives: Lucas Kelly and Dupree Bostic