Amanda Younger: Art Director
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"Keep it Oscar"

Keep it Oscar is a way of thinking less. With almost no narrative or explanation, our quick-hit 'meat content' is reimagining a beloved brand for the modern-day.

 
 
 
 
 
 
 
 

Digital Out-of-Home

A strong visual story allowed us to stretch our ads for use in sound-off placements.

 
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Behind-the-Scenes

We worked with a collection of creators to bring the campaign to life in a diverse range of visual styles. Here are some of my favorite behind-the-scenes moments.

 
 
 

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Recognition
The campaign helped Oscar Mayer land a top spot on Ad Age’s Marketers of the Year list.

⭐️
Featured In
Creativity, Little Black Book, Marketing Dive, Adweek, USA Today, Agency Spy, Adage, Reel 360, Reel 360, Marketing Dive, and Deli Market News

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My role
Sr. AD. New business pitch through production.

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Team
CD: Rachel Frederick, Maclean Jackson, and John Regan
ACD: Alison Lackey and Bryan Barnes
Sr. CW: Jordan Dodson
Turkey Record and Dancing Bacon: Andy and Adeena
Sandwich Bed and Laser Eyes: Kyel Sauer, Carbon VFX, and Matt Badger
Pick Me: Made by Radio
Sandwich Ghost: Tracey Laguerre and MPC