A New Year's Day Debut
The Rose Parade airs on New Years Day in the US and abroad. Beyond the parade coverage, our float was featured by ABC and The LA Times.
We shared where each ingredient from our kitchens was used to decorate the float.
Made by Hand
Chipotle employees and their families decorated the float. They used thousands of pounds of ground red chili, black peppercorns, and other Chipotle Ingredients.
Portugal the Man
To top it off, Portugal the Man performed on our float.