Amanda Younger: Art Director
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Chi-Float-Le

The Tournament of Roses has always required floats to be made from real, all-natural materials. Chipotle’s float was the first to be made from real, all-natural ingredients.

A New Year's Day Debut

The Rose Parade airs on New Years Day in the US and abroad. Beyond the parade coverage, our float was featured by ABC and The LA Times.

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Social

Social

We shared where each ingredient from our kitchens was used to decorate the float.

Made by Hand

Made by Hand

Chipotle employees and their families decorated the float. They used thousands of pounds of ground red chili, black peppercorns, and other Chipotle Ingredients.

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Portugal the Man

Portugal the Man

To top it off, Portugal the Man performed on our float.

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