Amanda Younger: Art Director

Chipotle As Real As It Gets

The world is a crazy place, filled with falsehoods and half-truths. But thankfully there’s refuge from this madness. A refuge that just so happens to be a giant, 30-foot-tall Chipotle burrito where everything and everyone must be real.

“This campaign challenges the conventions of fast-food advertising by being completely real—not only about our food, but about the world we live in—and it does so with an optimism and playful humor that’s very much in line with our brand.”

– Mark Crumpacker, CMO

To get mouths watering; real ingredients and real talk showed up in billboards, digital, and social. No cheap food styling tricks here. We photographed food made with ingredients delivered fresh from our kitchens.