Hot Dog Murals
Hot dog murals in American cities celebrate American hot dog culture.
Phase One
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Phase One ☝️
Hot Dogs appear in NY, Chicago, and LA.
Phase Two
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Phase Two ✌️
Murals are topped in the style of their city.
The Final Results
Murals took weeks to complete, building intrigue.
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Recognition
2022 Obie Award Winner
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Results
The success of the campaign was supported by a brand attribution study. The data showed that
the campaign reinforced Oscar Mayer’s ownership of their category by 7% (3% industry average lift),
and consumer recall of their mural campaign exceeded the industry average at 37% (vs. 33%).
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My role
Creative Lead. Initial concept through production.
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Team
CCO: Julia Neumann
GCD: Jeph Burton and Hunter Hampton
Creative Lead: Amanda Younger
Senior Copywriter: Jordan Dodson