"Stand For Something Bigger"

Volkswagen's tagline, 'Drive Bigger,' speaks to the brand's values. When their ambassador was named Sportsperson of the Year, they congratulated her with ads that celebrate how she inspired so many.

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My role
Senior Art Director. Initial concept through production.

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Team
ECD: Jimm Lasser
CD: Alice Blastorah
Assoc. Design Director: Olga Vladova
Jr. CW: Emily Chang
Jr. AD: Ashley Crouch