Chi-float-le
The Rose Parade has always required floats to be made from real, all-natural materials. Chipotle’s float was the first to be made from real, all-natural ingredients.
This stunt initiated Chipotle’s ongoing presence at the annual Tournament of Roses.
A New Year's Day Debut
The Rose Parade airs on New Year’s Day. Millions watch in the US and abroad, while hundreds of thousands line the parade route. Our float had a successful debut and was featured by ABC News and The LA Times.
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Featured In
ABC Special Coverage, Chicago Tribune, The Baltimore Sun, Pasadena Star-News, and Los Angeles Times
An idea still going strong. The brand made a repeat appearance in 2020.
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My role
Senior Art Director. Initial concept through production.
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Team
CD: Tyler Hampton