Keep it Oscar

Oscar Mayer was struggling to connect with modern audiences. It had a place in people’s hearts but not in their carts.

We launched ‘Keep it Oscar’: an ownable platform for the brand. I helped establish the look and feel for the platform by defining what 'Keep It Oscar' meant: unexpected, meat-centric content designed to delight viewers. From there, we created content for modern audiences by drawing inspiration from pop art and collaborating with a diverse set of creators.

Digital Out-of-Home

A strong visual story allowed us to stretch our ads for use in sound-off placements.

Behind-the-Scenes

We worked with a collection of creators to bring the campaign to life in a diverse range of visual styles. Here are some of my favorite behind-the-scenes moments.