Chipotle Patterns
Chipotle’s menu only had 3 items (burritos, bowls, and salads), but within those were thousands of variations. So we repositioned their menu from minimalist to endless with a campaign featuring real, custom-order combinations.
Patterns
We displayed the customized items side by side in a repeating pattern to show how they’re the same, yet deliciously different.
Getting Order Specific
We even wrote headlines for some of the over 60,000 possible meal combinations.
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My role
Art Director. Initial concept through production
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Team
CD: Tom Scharpf
ACD: Greg Coffin & James Duffy
Design Director: Cris Logan
CW: Jimmy Burton