Bacardi House Party
We put a house on the back of an 18-wheeler and then toured the country, throwing house parties along the way.
The Night Of
When the Bacardi House arrived, we greeted guests with performances by Alicia Keys, Swizz Beats, Wiz Khalifa, Pusha T, Fabolous, DMX, Meek Mill, and more. To capture the night, we partnered with an army of local influencers and shared content of the event on social media.
Un-taming the Experience
A hidden button labeled “do not touch” revealed special performances for unlaw-abiding partygoers, like a human disco ball.
Bacardi Party Tips
When you’re hosting a party this big you learn a few tricks. We shared our favorites as informational videos on social.
⭐️
Featured In
Creativity, Adweek, The Drum, Billboard, Bossip, TimeOut, Buzzworthy, and Complex
🙋🏻♀️
My role
Art Director. Concept through production.
👬👭👫
Team
CD: Danilo Boer
ACD: Danny Adrain & Roberto Danino
CW: Janelle Anne