Chipotle wanted a campaign that could show how customizable their menu items are. We created three unique patterns that could be used in out of home, social, and digital. They featured real Chipotle orders like a burrito bowl with half white rice, half brown rice, black beans, chicken, steak, hot salsa, shredded cheese, and guacamole.
Getting Order Specific
With all the meal combinations that were featured, we singled out a few in headlines.