Amanda Younger: Art Director
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Chipotle's 51 Ingredients

In an act of radical transparency, Chipotle listed every single ingredient that goes into their food for the world to see. Billboards in Times Square and a full spread in the New York Times showed each of the brand’s 51 ingredients.

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51 Ingredients Social

51 Ingredients Social

Instagram users could see where each ingredient is sourced from and what menu items it goes into.

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