Amanda Younger: Art Director
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Bacardi Untameable

Bacardi needed to appeal to an audience that is hyper aware of inauthenticity, so we captured imagery that was raw and unapologetic for the brand.

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The Shoot

The Shoot

We planned a shoot that covered major sporting events, holidays, and cultural events. In a few days we captured enough content to fill billboards and social feeds for a calendar year.

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