We created an untameable persona for the untameable brand. In a few days we captured enough content to fill billboards, social feeds, and posters for a calendar year of events.
The brand was ready on social with posts for each major holiday and sporting event.
Posters brought Bacardi’s house party to city streets.
CD: Danilo Boer & Marcos KotlharCW: Janelle AnnePhotographer: Ahmed Klink